NAROOT

PITI-

SONGSWAT

NAROOT

PITI-

SONGSWAT

Since Naroot was a child, his parents often brought him to their factory. He grown up surrounded by craftsman and machines as well as administration people in an office. Fascinated by gigantic factory structure and working atmosphere, he gradually interesting in furniture world, from the business side to the design, from the craftsmanship to the services and distribution and from the catalog design to a chair.

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With his obsession in detail, his design always started from a small idea of connection of material, or a different way to use manufacturing technique and then expand to a structural system, and yet, based on research of users' need and company marketing strategy. 

BIOGRAPHY

WORKS

1989

2013

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2014

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2015

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2017

Born in Bangkok, Thailand

Bachelor degree (Second Honor) in Industrial Design, School of Architecture and Design (SoA+D), King Mongkut's University of Technology Thonburi (KMUTT)

Founded Flo and exhibited for the first time at Thailand International Furniture Fair (TIFF2014)

Studied special course (100 Hours)of French Cabinetmaking at Lycée des Metiers de l'Ameublement Saint Quentin, France

Master in Advance Studies in Design for Luxury and Craftsmanship, University of Art and Design Lausanne (ECAL), Switzerland